As we gear up for Super Bowl 2025, it’s the perfect time to revisit some of the most iconic Super Bowl ads from the past decade. These commercials have not only entertained millions but also set new benchmarks for advertising creativity. Here are the top 10 Super Bowl ads of the past decade, curated by our Radish expert, Rafael.
Budweiser – 'Puppy Love' (2014) https://www.youtube.com/watch?v=7p_3lITiK_Q
This heartwarming tale of a puppy's friendship with a Clydesdale horse tugged at viewers' heartstrings and became an instant classic. I suppose you can never go wrong in advertising when puppies are involved.
Volkswagen – 'The Force' (2011) https://www.youtube.com/watch?v=2zwMWLE9fBU
Featuring a young Darth Vader attempting to use the Force, this ad charmed audiences with its humor and creativity. These 2012-13 VW Passats are still popular today, and back in the day, they were selling 10,000 units each month.
Snickers – 'Betty White' (2010) https://www.youtube.com/watch?v=GkAnLtqWDhc
Kickstarting the 'You're Not You When You're Hungry' campaign, Betty White's comedic performance made this ad unforgettable. Yeah, this is a classic!
Always – '#LikeaGirl' (2015) https://www.youtube.com/watch?v=joRjb5WOmbM
This empowering commercial challenged gender stereotypes and left a lasting impact on its audience.
Amazon – 'Alexa Loses Her Voice' (2018) https://www.youtube.com/watch?v=iNxvsxU2rJE
Featuring celebrities like Cardi B and Gordon Ramsay, this humorous ad showcased a world where Alexa lost her voice. Hmm, Rafael, let's agree that the biggest celebrity here is Sir Anthony Hopkins :)
Tide – 'It's a Tide Ad' (2018) https://www.youtube.com/watch?v=zpaLHwwYxE8
This clever campaign had viewers second-guessing every ad, brilliantly positioning Tide as the centerpiece.
NFL – 'The 100-Year Game' (2019) https://www.youtube.com/watch?v=E6JjyRhfjOE
Celebrating the NFL's centennial, this ad featured a star-studded cast of players in a fun, chaotic banquet scenario.
Jeep – 'Groundhog Day' (2020) https://www.youtube.com/watch?v=P3qH4TKLP0c
Bill Murray reprised his role from the classic film, bringing nostalgia and humor to promote Jeep's Gladiator. Watching this ad made me feel like watching Groundhog Day.
Rocket Mortgage – 'Certain Is Better' (2021) https://www.youtube.com/watch?v=ixBg2tNm6d4
With Tracy Morgan highlighting the importance of certainty, this ad combined humor with a clear message. I'm pretty sure you're enjoying all those YouTube pre-roll ads before the videos start.
Coinbase – 'QR Code' (2022) https://www.youtube.com/watch?v=F90XcAzyzsQ
A minimalist ad featuring a bouncing QR code intrigued viewers, leading to a surge in app downloads.
These commercials not only stole the spotlight during their respective Super Bowls but also became iconic moments in advertising history, celebrated for their creativity, storytelling, and cultural impact. Each one sets new standards for what a truly memorable ad can achieve, leaving a lasting impression on audiences long after the final whistle. As we gear up for the excitement of Super Bowl 2025, we can’t help but wonder: which groundbreaking ads will captivate us and define this year’s game?
For a comprehensive collection of Super Bowl commercials, you can visit the Super Bowl Commercials YouTube Channel.
Additionally, here's a compilation of the top Super Bowl commercials over the years: YouTube