Welcome to our monthly roundup of HubSpot Updates, the latest and greatest! Each month, our team dives into the most exciting updates and betas, curating the ones we think deserve the spotlight. But we don’t just stop there—we’ll break down why we love them, who they’re perfect for, and how you can make the most of these features.
Whether you’re a marketer, sales pro, or ops guru, these picks are here to help you stay ahead of the curve and get the most out of HubSpot. Let’s explore what Hubspot Updates for March 2025 has to offer!
Sending emails from aliases is a long-requested feature that makes communication more seamless and professional. It helps businesses maintain brand consistency while taking full advantage of HubSpot’s CRM features.
Users can now send emails from the aliases associated with their connected Microsoft Outlook account directly within HubSpot’s CRM. This eliminates the need to switch to Outlook to use an alias and manually log emails.
Branding & Personalization: Businesses often use different email addresses for different brands, products, or teams. With aliases, you can communicate from the most relevant email address without needing multiple accounts.
Efficiency Boost: Previously, Outlook users had to send emails from Outlook itself and manually add settings to track emails in HubSpot. Now, users can send from aliases within HubSpot while using features like sequences and bulk enroll.
Beta Dependency: This feature relies on Microsoft’s Graph API (Beta), meaning it could change or break without warning. Full support will come when Microsoft makes it generally available.
Reconnecting Required: To enable aliases, users must disconnect and reconnect their Outlook account in HubSpot to grant the necessary permissions.
Go to Settings > General > Email and remove the connected account.
Confirm the removal in the modal.
Reconnect the personal email within 10 minutes to avoid email sync issues.
Once reconnected, aliases will appear in the “From” dropdown when composing emails in HubSpot.
Available to all HubSpot Hubs and Editions.
Learn more on the HubSpot Knowledge Base
This has been out for a few months, but I’ve finally gotten a chance to use it in the real world, so I’m pointing it out as it’s a fairly significant update that brings HubSpot a bit closer to truly contending with dedicated cold outreach platforms like Outreach and Pipedrive.
A new type of sequence that leads with automation and creates manual task steps only for contacts who are engaging with your initial outreach.
Today, sequencing is static. Every prospect enrolled gets the same experience: the same content, over the same channels, at the same pace. Personalized, multi-channel outreach is known to perform better, but it's time consuming and difficult to scale. With Dynamic Sequences, reps can send personalized automated emails and prioritize manual outreach steps only for the contacts who are showing engagement. This means reps are spending their time only on the contacts who are warmed up and more likely to convert.
Users will see a new option when creating a sequence: Dynamic sequence. Dynamic sequences start with a series of automated emails meant to warm up a lead. If a contact opens an email two or more times or clicks a link in an email, the sequence will immediately switch to create manual tasks.
Within the builder, users can configure two paths within the sequence: one for automated outreach to the contact and a second path for the contacts who engage with the automated outreach. Within the rep-led path, users can configure what steps they'd like to execute when a contact engages with them.
Users can enroll contacts as usual - using automation or manually. Performance can be monitored within the performance tab of the sequence, including insights on every step of the sequence.
Professional Customer Platform, Enterprise Customer Platform, Sales Pro, Sales Enterprise, Service Pro, Service Enterprise
The prospecting agent automates personalized outreach to potential customers within HubSpot's Smart CRM, streamlining the creation of a more qualified sales pipeline. This tool is ideal for Sales Ops and Admins lacking the BDR or SDR resources to conduct manual prospect research and outreach. Additionally, it now benefits Reps and AEs engaged in account-based sales strategies.
What's New?
Use the Agents to take your Target Accounts from researched to reached out FAST!
The prospecting agent allows customers to enroll companies and contacts from their CRM. The agent researches each company and contact to understand their business and needs. It also looks for signals, writes personalized emails using its research and context from the customer's CRM, and reaches out at the opportune moment.
Additionally, customers can research target accounts, draft AI emails, and enroll contacts to the agent directly from the Sales Workspace and Target Accounts App.
The AI-powered sales rep can be configured with selling information and a preferred inbox. Users can manually enroll companies and contacts, and the agent will research them through CRM history, company websites, and news headlines.
Then, it crafts personalized emails (up to 3 per contact) and can operate in semi-autonomous (user review and send) or fully autonomous (agent sends) modes.
Users can track activity and performance in the Overview and Analyze tabs.
To use the agent with specific accounts, reps can access the Target Accounts view in Sales Workspace, and admins can view all target accounts in the Target Accounts home.
The agent's user interface is available in English, French, German, Japanese, Portuguese, and Spanish; however, all emails are written in English at this time.
The prospecting agent is in beta to a capped number of customers
At this time, it would work best for:
SMB & midmarket companies
Sales Hub Pro or Enterprise is required
Sales Ops, Admins, Reps, AEs
Send sales emails in English
To get expedited approval from the product team, submit a beta access request and contact your HubSpot representative or CSM if you satisfy the requirements.
Given the sheer volume of data and the diversity of online platforms, seamless integration is absolutely critical. HubSpot's open API will empower developers to integrate HubSpot with a wide array of services and platforms.
The Public Permissions API allows developers to check user access against an object ID. Documentation on this API can be found here.
Now, HubSpot developers can better understand which users have access to each object, so HubSpot data can be used in their product for mutual customers.
Permitted Users is the primary exposed endpoint. Given a list of resources in the form of HCRNs (spec below), this endpoint responds with a list of actions and permitted user IDs for those actions. Initially, this will support CRM objects, with the intent to eventually support all permissionable features at HubSpot.
Since our APIs exist on an open platform, this is available to anyone on any HubSpot plan interested in developing with these tools.
I chose this update because it provides valuable insights into the effectiveness of CTAs, helping marketers understand which calls to action are driving actual conversions. This feature allows for data-driven optimization of marketing strategies.
This update introduces attributed form submission tracking for CTAs within HubSpot’s Marketing and Content Hub. It connects form submissions to the specific CTA that led to the conversion, offering more precise performance insights.
Understanding which CTAs contribute to form submissions helps marketers refine their strategies, improve conversion rates, and allocate resources more effectively. It ensures that marketing efforts are backed by concrete engagement data rather than assumptions.
HubSpot tracks the user’s journey from clicking a CTA to submitting a form. This attribution data is then displayed within the platform, allowing marketers to analyze the impact of each CTA and adjust their approach accordingly.
This feature is available to all HubSpot Marketing and Content Hub customers on the Starter plan and above.
Previously, quotes could only be viewed and created on deal record pages. This functionality has been expanded to include Contact and Company record pages.
Quotes can now be created and viewed directly from Contact and Company record pages, centralizing your quote data and streamlining your workflow.
Quotes will be visible in the right-hand sidebar of the Contact or Company record page. To create a new quote, click "add" to open the quote editor, and then select a deal. The contact and company associated with the selected deal will automatically populate the quote. The published quote will only appear on the contact and company record associated with the deal.
All hubs and tiers.