Welcome to our monthly roundup of HubSpot Updates, the latest and greatest! Each month, our team dives into the most exciting updates and betas, curating the ones we think deserve the spotlight. But we don’t just stop there—we’ll break down why we love them, who they’re perfect for, and how you can make the most of these features.
Whether you’re a marketer, sales pro, or ops guru, these picks are here to help you stay ahead of the curve and get the most out of HubSpot. Let’s dive into the HubSpot updates from May 2025 and see how they can level up your strategy.
Marketing emails are getting a big upgrade! HubSpot is rolling out new, modern, high-quality responsive email templates. These are designed for common marketing needs such as newsletters, webinars, product updates, event invites, and promotions.
Spend less time designing and more time writing persuasive content with HubSpot's updated library of drag-and-drop email templates. Quickly choose and customize high-quality, responsive templates to launch campaigns faster, capitalize on timely marketing opportunities, and ensure a seamless experience on any device.
Creating Emails with New Drag-and-Drop Templates in HubSpot:
Go to Marketing > Email.
Click Create email.
Choose your email type: Regular or Automated.
A new library of drag-and-drop templates, categorized for popular email types, will be available.
Previewing Templates: Hover over a template and click Preview.
Selecting Templates: Hover over a template and click Choose template.
Important Note: Once this update is enabled, the new templates will appear automatically in your template selection screen. The previous default templates will be removed, but all your Saved Templates will remain accessible.
All hubs and tiers.
HubSpot now allows users to search for workflows using keywords found in workflow descriptions, not just names. This enhancement applies to the search bar on the workflows listing page, providing more flexibility and precision when locating workflows.
Workflow names don’t always tell the full story. Descriptions often hold the key to understanding their purpose and function. Until now, those descriptions were effectively invisible when searching. In complex portals with dozens or hundreds of workflows, this limitation made management cumbersome. By indexing descriptions for search, HubSpot significantly reduces friction and saves time for operations, marketing, and RevOps teams.
It’s as simple as it sounds:
Go to the Workflows listing page.
Type a keyword into the search bar.
HubSpot will return workflows that include the keyword in either the name or the description.
This improvement intuitively enhances discoverability with no new learning curve.
Available to users across the following tiers and hubs:
Professional Customer Platform, Enterprise Customer Platform, Marketing Pro, Marketing Enterprise, Marketing+ Pro, Marketing+ Enterprise, Ops Pro, Ops Enterprise, Sales Pro, Sales Enterprise, Service Pro, Service Enterprise, Smart CRM Professional, Smart CRM Enterprise
Customize AI-generated video chapters for YouTube or embedded website content.
Users can manually add or revise chapters generated using AI.
HubSpot Video Chapter Updates (April 2025)
The following features are now available on the optimize tab of a video's details page for users in the AI-powered video marketing beta with Content Hub Professional or Enterprise:
Add a chapter: Mark the beginning of a chapter by entering a timestamp. It will end at the next chapter's start time.
Rename a chapter: Edit the name of any chapter, and the video's timeline will reflect the change.
Delete a chapter: Remove a chapter entirely from your video.
Note: A maximum of 20 chapters per video is currently supported.
Professional Customer Platform, Enterprise Customer Platform, Content Pro, Content Enterprise
The HubSpot Journey Analytics Report Builder is now available for Service Hub Enterprise users. This feature enables Service Hub Enterprise customers to analyze customer journeys for various purposes, including: identifying knowledge base articles that precede ticket creation; evaluating the effectiveness of self-service options like chatbots and Customer Agents in resolving tickets independently versus requiring human intervention; and measuring revenue generated following ticket closure.
Service Hub Journey Analytics will provide leaders with insights into customer interaction journeys with self-service and support teams. This feature allows users to measure and improve customer response and engagement effectiveness, as well as optimize support processes by pinpointing bottlenecks and inefficiencies.
We have created new out-of-the-box reports in the Service Hub Analytics Suite that answer some of the core questions:
How effective are self-service resources such as chatbots and the Customer Agent in handling tickets by themselves and how often do they need to hand over to a human support rep?
What knowledge page articles led to tickets opened by customers?
You can also create a new report from scratch following this path:
Access these data points to build personalized customer journeys.
Customer Agent Assigned
Customer Agent - unanswered questions
ChatBot assigned
Ticket record created
Ticket entered stage
Calls ended
Calls started
Company record created
Company entered lifecycle stage
Contact record created
Contact entered lifecycle stage
Deal record created
Deal entered stage
Deal closed
Custom Events
Documents shared with contacts
Contacts viewed documents
Contacts finished viewing documents
Media played
Meetings booked
Meeting outcome changes
Payment failed
Payment initiated
Payment refund failed
Payment refund initiated
Payment refund succeeded
Contacts booked meeting through a sequence
Page visited
Lead record created
Contacts enrolled in a sequence
Contacts booked meeting through a sequence
Contacts unenrolled from sequence
Contacts unenrolled manually from sequence
Contacts unsubscribed from sequence email
Service Hub Enterprise
HubSpots new workflow creation experience brings an improved and direct approach to building workflows. Previously users were first asked to choose the Object type for the workflow, which could overwhelm users that were not familiar with HubSpot’s terminology. Now, you are taken straight into building a workflow with much more visibility into the type of triggers and how they relate to different HubSpot Objects. This new creation experience even lets you build the workflow steps before selecting an Object or trigger!
The create workflow process now starts directly in the workflow builder, with the ability to browse all available workflow triggers upfront.
>> Watch this 5 minute demo video to learn more! <<
In the past, when creating a workflow, the first step was to choose an object type. For newer users who hadn't yet learned HubSpot object terminology, the choice was overwhelming!
Even for experienced users, this meant committing to a specific object before confirming if the trigger you need will be available there.
If it wasn't, you may have assumed the feature didn't exist in workflows and miss out on an automation opportunity. At best, you'd need to go through the trouble of abandoning that workflow, creating a new one, and repeating that process until you found the trigger you needed.
With this change you'll go directly into the workflow builder after clicking "Create workflow", where you can immediately begin browsing all available workflow triggers!
You can more easily switch between different trigger options while in this flow, and maybe even discover some new triggers you didn't know existed!
When a trigger is selected in the new experience, HubSpot will set the workflow object type automatically, when possible, to save you time and clicks!
This update makes it easier for to you to find the best trigger for your process, while removing decision points with limitations that made it hard to get started.
Navigate to the workflows app, and click to create a new workflow from scratch. From there, you can:
Search or browse through all available triggers
Select and configure a trigger.
If that trigger is only relevant to a specific type of object, we'll automatically set that for you.
If you choose a trigger that applies to multiple types of objects, we'll ask you to specify the object type as a second step.
Set up trigger refinement criteria, if applicable
Configure re-enrollment and un-enrollment settings, if applicable
Save your trigger, and move on to adding actions to your workflow!
If you aren't ready to set up your trigger, you can skip ahead by clicking "Skip and choose type of record..."
An object type does need to be set before actions can be added.
If you don't set up a trigger, the workflow will work for manual enrollment only, but an automated trigger can always be added later. For more detail on the functionality, see this knowledge base article and for more context on the change see this blog post.
Once you've joined the beta, you can toggle between the new and old experience using the green "beta" bubble in the bottom left hand corner of page while you're creating a new workflow.
Marketing Pro & Enterprise
Ops Pro & Enterprise
Sales Pro & Enterprise
Service Pro & Enterprise
TikTok Ads integration with HubSpot closes the gap between TikTok lead generation ads and CRM workflows. With real-time sync, you can instantly engage leads while they’re still warm, improving chances of converting them.
It’s a HubSpot app that connects directly with TikTok Lead Generation Ads, automatically capturing leads and transferring them into HubSpot in real-time.
Real-time lead sync significantly improves response speed, which is critical in converting social media leads. By reducing the lag between ad engagement and first contact, businesses can increase conversion rates, shorten sales cycles, and gain a more accurate understanding of campaign ROI. Plus, it simplifies campaign management and ensures your sales and marketing teams are always working with up-to-date information.
Once connected via HubSpot’s App Marketplace, you just authenticate your TikTok Ads account. Choose the TikTok ad accounts and lead forms you want to sync.
All Hubspot users