The Blogish

A Big Step Forward: 42Connect is Joining Radish!

Written by Radish | 10/1/26, 2:53 PM

Today marks an extraordinary milestone in our growth journey. We are excited to announce that Radish has officially acquired 42 Connect!

“When 42Connect was founded, our mission was simple: help businesses thrive online through transparent, data-driven digital strategies and relentless focus on client growth. Over the years, we’ve built incredible relationships, delivered high-impact campaigns, and helped our partners navigate an ever-evolving digital landscape.

As marketing technologies, AI-driven search, and digital ecosystems rapidly transform, scaling our ability to innovate for our clients became our primary goal. That is where Radish comes in.” - Brian Ferritto, Partner, 42Connect

Why Radish?

Radish shares our obsession with performance, creativity, and measurable business transformation. By combining forces, we are uniting 42Connect’s deep expertise in search optimization, paid media, and web development with Radish’s robust strategic, creative, and digital growth capabilities.

Together under the Radish brand, we offer a stronger team, deeper expertise, and broader tools to help our clients stand out and scale efficiently.

What This Means for Our Clients & Partners

If you’re a current client of Radish or 42Connect, your experience only gets better from here.

  • Seamless Continuity: You will continue working with the same dedicated strategists, creators, and account managers you rely on today.
  • Expanded Capabilities: You now gain immediate access to an extended team of strategists, performance marketers, creative directors, and tech specialists under the Radish umbrella.
  • Greater Reach & Innovation: Together, we are investing more heavily in modern search strategies, conversion rate optimization, and advanced digital campaigns.

Looking Ahead

Merging two teams isn't just about combining resources: it’s about aligning vision. Both of our agencies were built on a foundation of putting people and results first. As we unite as one team under Radish, that commitment remains stronger than ever.

To our clients, partners, and team members who made this milestone possible: thank you. We are deeply grateful for your trust and partnership, and we can’t wait to show you what’s next.

Got questions about the acquisition or want to learn how our combined capabilities can help your brand grow?