AI For Email Marketing: Best Tools & Strategies for 2025

Artificial intelligence (AI) is transforming email marketing, making it more efficient, personalized, and data-driven. With AI, businesses can automate workflows, predict customer behavior, and optimize campaigns in real time—leading to higher engagement and better ROI.

How AI is Changing Email Marketing?

Hyper-Personalization – AI analyzes user behavior and preferences to send highly targeted emails.
Automated Campaigns – AI-powered tools streamline email sequences, reducing manual work. 
Optimized Send Times – AI determines the best time to send emails for higher open rates. 
Content Generation – AI can write subject lines, body copy, and CTAs tailored to each recipient. 
Predictive Analytics – AI forecasts customer actions, improving segmentation and retention.

Best AI Tools For Email Marketing in 2025?

1. HubSpot

🔹 AI-driven subject line suggestions and smart send times.
🔹 Advanced segmentation for hyper-personalized content.
🔹 Integrated CRM for seamless automation.
🌐 Visit HubSpot

2. Brevo (formerly Sendinblue)

🔹 AI-powered automation and predictive segmentation.
🔹 Real-time A/B testing to optimize email performance.
🔹 SMS and email marketing integration.
🌐 Visit Brevo

3. Mailchimp

🔹 AI content optimizer for improved engagement.
🔹 Smart recommendations for list segmentation.
🔹 Dynamic automation for abandoned carts and re-engagement.
🌐 Visit Mailchimp

4. Seventh Sense

🔹 AI-based email send-time optimization.
🔹 Behavioral analysis for better targeting.
🔹 Works seamlessly with HubSpot and Marketo.
🌐 Visit Seventh Sense

5. Persado

🔹 AI-generated subject lines and email copy.
🔹 Emotional analysis to craft compelling messages.
🔹 Multivariate testing for high-performing emails.
🌐 Visit Persado

AI For Email Marketing Best Practices

Use AI to Personalize Content – AI can analyze customer data to craft messages that resonate. 🚀 Optimize Subject Lines with AI – AI tools predict which subject lines will get the most opens. 🚀 Leverage AI for Retargeting – Identify inactive subscribers and re-engage them with tailored offers. 🚀 Analyze Performance in Real-Time – AI-driven reports help improve future campaigns instantly.

Final Thoughts

AI is reshaping the future of email marketing, making it smarter, more efficient, and results-driven. Whether you're automating campaigns, personalizing messages, or optimizing send times, AI tools can boost engagement and conversions.

Want to integrate AI into your email marketing strategy? Radish can help you build AI-powered campaigns that drive real results. Let’s talk! 

Read more about email marketing

• Digital Marketing Campaign Checklist: Launching Your First Strategy

• How to Build a Digital Marketing Strategy from Scratch

• Direct Email Marketing: Why It’s Still Essential in 2025 & Best Practices 

• Email Marketing Customer Journey: How to Guide Leads to Conversion