HubSpot Strategies and Tools for 2025

As marketers, we’ve faced a challenging 2024, and it will be even more difficult in 2025, but transformative times bring opportunities to innovate and lead, we can all agree. 
The other day I was watching HubSpot’s recent Marketing Focus Session and as they were discussing HubSpot strategies today, they have also tried to introduce a Playbook to help navigate these changes effectively. 
So here’s something to recap that session.

Three Main Marketing Shifts in 2024

In this year we have seen three shifts that have significantly impacted how marketers operate.
- AI Disrupts Search Traffic
With AI reshaping search, analysts predict a 25% drop in traditional search traffic by 2026. Search engines increasingly favor AI-driven overviews, challenging marketers to adapt their SEO strategies. We have been writing about this more in the past, so also check out these blogs. Stay Ahead in Digital Marketing: Adapting to a Cookie-less, Zero-Click Future, or AI and the Future of SEO: Navigating Core Algorithm Updates.
- Social Media hates external links
Platforms are prioritizing native content, making external links less effective. So now, marketers must pivot to creating platform-specific, engaging, and predominantly video-based content.
- Fragmented Customer Journeys
Buyer behaviors are less linear, and data paralysis is a real challenge. Marketers have access to abundant data but struggle with how to effectively action it. Anyone who does analytics will agree on this for sure.

H2: HubSpot Strategies and Pillars for 2025.

So the next part is what got me to write this blog, guys from HubSpot actually made the so-called “playbook” with actionable steps to pivot your marketing strategy. So let's dig in.

Breakthrough Content

Breakthrough content is differentiated, unique, and AI-resistant. It moves beyond simple answers to expert-driven, opinionated, and valuable insights. (easier said than done).

What can you do with HubSpot tools here is first audit your content using the AI Search Grader, and then create native, platform-specific content, focusing on video, with tools like HubSpot's Content Remix, where you can transform single videos or blog posts into multi-channel assets.

AI is Your Assistant

Using HubSpot tools you can also Generate blogs, podcasts, and landing pages. Furthermore, you can create hyper-personalized campaigns using AI-driven insights from unified data sources and automate workflows with AI assistants for list-building and nurturing leads.

Your Data

You must harness first-party data effectively for personalized experiences. Multi-step forms with conditional redirects can improve conversion rates, as AI-driven email insights too. 
And you can use Advanced lead-scoring tools to combine fit and engagement metrics.

HubSpot strategies and list of tools you can use

So if you want to build out your marketing strategy around HubSpot here is a list of tools you can use:

AI Search Grader: Analyze your brand's visibility in AI-driven searches.
Social Agent: Generate data-backed social media content at scale.
Content Remix: Turn blogs or videos into multi-channel assets. HubSpot’s integration with HeyGen enables marketers to create digital avatars, transforming written content into professional videos. 
Campaign Analytics: Track ROI, lifecycle stages, and campaign efficacy.
Forms Tool: Simplify data collection with shorter, multi-step forms.

Seize the Opportunities

Despite challenges, let's try to simplify complex strategies, enabling us to thrive in a dynamic environment. Reach Out even using an AI-crafted email :)